our purpose

as social justice and environmental protection advocates, our purpose is to contribute towards a safer, kinder, cleaner, and more compassionate planet. 

to accomplish this, we sell clothing to considerate people who wear, share and promote the values and messages we collectively feel strongly about. 

our founders

jo and tony, are a couple of humble kiwi's, from Aotearoa/New Zealand who feel deeply committed to social justice, animal welfare, and conservation causes both locally and worldwide.